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Greater than the sum of the parts

As the saying goes; ‘we’re stronger together.' Here are a couple of things you can do to make your tourism business greater than the sum of the parts.

Greater than the sum of the parts

We all want to be great!

And we all want to have great businesses that make our customers happy and make us money. Rarely, though are we great on our own. The key is collaboration. As the saying goes; ‘we’re stronger together.’ Here are a couple of things you can do to make your tourism business greater than the sum of the parts.

Provide an experience.

Research shows visitors want experiences. Life is busy. Sometimes all we want is someone to make all the decisions for us and look after everything. I was speaking to a very well-travelled colleague who had recently joined her aged mother on a short break by coach. She was one of the youngest on the trip but said that surprisingly, it was one of the most relaxing holidays she’s had ever had. They were ferried everywhere, fed and entertained. She didn’t have to think about anything. She just had to sit back and enjoy the time with her Mum!

If you can find ways to work with other local businesses to provide packages – accommodation, activity and food, it makes things very easy for visitors. They can book everything in one go at the outset. Then, all they need to do is sit back, relax and enjoy their holiday. Working with other businesses that compliment what you do adds value to the overall offer, and everyone is a winner.

Be part of something bigger.

It can be tough getting heard in a very noisy market when everyone is fighting for their share. Joining your local DMO (Destination Marketing/Management Organisation) or business group can provide priceless support. As well as being a much stronger voice to promote your destination more widely, they will feed into regional and national organisations. They can also give you loads of really useful industry data and information.

Get involved and engage with the opportunities on offer, you’ll find you can stay up to date on exactly what’s going locally, what funding might be available to you and build strong relationships with other businesses that you can collaborate with. It’s also a brilliant place for inspiration and ideas that will make your business even better.

If you would like some help to create the perfect experience for your guests or if you want more ideas to make your business greater than the sum of the parts…


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